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Emotional experience, and many other performance to establish a unified image, so that the project can be labeled with a theme of the label, with the details of the project and establish personalized features, then this empathy customer base will come here. building to enhance the value of mining from the outside, looking for opportunities to be a cl[censurado]ic positioning techniques, but in fact serious homogenization of the contemporary business world, more and more of the positioning of thinking began to reflect on the value of the project from its own internal characteristics, The building itself used to distinguish the characteristics of the positioning is increasingly used. If a commercial project to enhance the emotional, for the customer to produce a "want to repeat the consumer experience" emotional driving force, then this project will undoubtedly be able to securely lock in customers with a significant competitive advantage. McDonald's is the most adept at establishing an emotional connection with the customer's business. such as the current relative lack of domestic recreational client resources, planning area is too large at the time the investment is difficult to achieve; if dining entertainment formats rental affordability is relatively low, even though it is possible to introduce a large area, When integrated positioning format you want to pay special attention to interaction between each other. As at the time of the introduction of the bar, because it mainly depends on the day and clothing sales flow of relatively strong interactive format the highest grade of the project, and hope to be able to attract high-end brand, However, high-end brands, especially luxury brands, is intended for a narrow group of people, so quite a lot of luxury brands in a city will only open a shop, For unplanned expansion of store brands, even if there is no better business conditions, payment funded renovation, shopping mall model limitations on the pattern cl[censurado]ification can be divided into shopping centers Mall store shop is a combination of outlook, the implementation of the store cashier dis[censurado]d, relatively small-business owners to manage the mall; the department store cash register is uniform, the effect of the use of open-style stores, shopping malls and the overall implementation of relatively strong unified management. the business operation and management capability for self also relatively strong, take a shopping center mode of operation has a relatively mature foundation. In some small cities, brand quality is generally not high, and almost all agents operate, cheap gucci sungl[censurado]es so take a strong management department store would be more beneficial. With the po[censurado]rity of Internet in the country, the increasing development of e-commerce, increasing the number of Internet users, the rise of online shopping, online shopping has gradually penetrated into people's lives, Online shopping is evolved on the basis of traditional shopping, reflect the requirements and needs of more consumers will be able to click a mouse to complete a shopping behavior, so shop marketing it is very important, and how in order to meet consumers' desire to shop and purchase psychology, bring benefits to the shop, which is the primary consideration shop marketing. Reasonable and effective marketing tool that can help shop with limited resources, to retain existing customers and attract new customers into more, achieve a multiplier effect, to promote the development and growth of e-commerce shop. Therefore, it is necessary to explore consumer online shopping behavior and online marketing strategy, e-commerce shop (website) for the development of great significance can not be underestimated. Marketing Strategy marketing shop, the consumer is the core issue that must be considered. Consumers' desire to buy, buy and buy psychological motivations are affecting the development, implementation and smooth development of the marketing strategy of the shop, Under the influence of the network environment, consumer behavior is more characteristic and personality requirements, the traditional network marketing has been unable to meet the consumer's shopping psychology, Consumer awareness of the product is increasing significantly reduce the opportunity cost of a network of consumer awareness, to make the shopping process more in line with their own needs and preferences of shopping decisions, the value of the product split and combination of resources and the use of other ways to promote their products, consumer online shopping behavior of consumers online shopping behavior and characteristics of the consumer online shopping behavior can be affected by various factors, cheap air max shoes Consumers shopping network, the web interface personalization beautiful design, website outstanding re[censurado]tion, higher website visibility, generate some generate the corresponding purchase motivations. the product features and quality for consumers to buy influence decisions. Online consumers have their own characteristics, which determines the buying behavior and not all of its goods are suitable for online sales and online marketing activities. According to the data: consumers believe online transactions From this data we can see that the consumption of online features and network security product and services the impact of commodity prices. Internet information on the richness and openness, consumers are more likely to compare prices of commodities. For the same kind of goods, consumers are more inclined to cheap. As online sales without the high cost of traditional marketing, it has a price advantage. For example, this consumer psychology "Special Hot" section. Consumers can enter the column, you can easily get information about various products and selling price, This online shopping to meet consumers seeking affordable psychology. shopping convenience and the convenience of shopping channels. online shopping were accounted for 49.29% of the total number of consumer-based online and save time. Visible, online shoppers are generally for convenience. Network provides 24-hour service, holidays or business time limit does not exist. online store pages, easy to navigate design operations, information services online store fast online ordering procedure simplification and humane. Relatively easy to set up online stores, and thus easy to fraud, consumers are also skeptical. Consumers therefore many network marketing companies will continue to aid the physical facilities to enhance the credibility and visibility, In addition, the Internet is an open and free system, there is a lack of appropriate legal and other means to regulate, Online consumers in the purchase process will be affected by various factors, Consumer online shopping is mainly psychological characteristics: active thinking, fanciful, adventurous, these characteristics are reflected in consumer psychology, In the context of the internet, consumers in front of a computer mouse The new, extraordinary and beautiful" merchandise. a strong pursuit of independence, they will consciously or unconsciously manifested in all kinds of different activities. Therefore, in the purchase of goods, they are not just chasing new by different, so that the basis of individual psychological desire for the selection and purchase of goods or services possible. 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