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'Shop backyard': to build Amoy mushroom Street 8 Nike AIr Max Women's 亿 goods, billions buyers, Taobao trying to create a shopping atmosphere Interaction of life. Now change the background Pu new features and on-line shop backyard, will provide a new interactive experience millions seller. Text / reporter Yu Miaoyu world network operators Taobao big ecosystem, the buyers and sellers since more Nike Lunar than 800 million of goods constantly undergoing trading relationship. Because transaction attributes of the platform, a lot of the rules are based on the buyer's standpoint, you want to provide to the buyer a more complete shopping experience. Based on Taobao traffic and beautiful, said mushroom Street and other shopping guide website to let the exchange between buyers possible. Nike Air Max 2011 Women But every Taobao shop, the interaction between the seller and the buyer still appears a single, less interactive. It can Nike Blazers Low be said, in the use of traffic, a little 'wall flower Nike Shoes wall incense' means the flow of resources within the shop Womens Heelshas not been fully utilized. Now the new changes Taobao sellers Pu background function, appears to be want to Women Nike Air Yeezy II recover Air Jordan Outlet some of the interactive traffic (both exchanges between buyers, including exchanges between buyers and sellers), but in reality is 'a plate of Nike Free great chess' - Seller background resolve prelude integration solutions. Seller integrated back office solutions: interaction is the key? 'World network Womens Nike LeBron 11 operators' to interview senior operational commissioner Taobao merchants business unit, after that, the seller back office solutions integrated in fact already in their planning. Planned, Pu new functional changes is the first step, the seller collaboration Nike Air Jordan XX8 platform is the second step, SNS is the third step, the marketing platform is the Nike Free Run Shoes fourth step. This four-step integration sellers together constitute the background to solve the overall program, but now these four Nike Blazers High steps have been at every step: Pu new functional changes in September 2012 began to gradually increase, sellers collaboration Nike Basketball platform and marketing platform Nike Air Max 2011 has also been own independent domain name, SNS is reflected in mid-December on the line 'shop Nike Blazers backyard' (http://hy.taobao.com/). In Taobao opinion, this does not mean Taobao SNS towards development, but Nike SB Shoes would like to improve between sellers and buyers of the lack of interactive experience. In short, whether the business is being built business background, or 'shop backyard' this subdivision, actually we Womens Nike KD VI want to help sellers create their own 'mushroom Street' and Nike Air Max 2011 Men 'beautiful to say.' Currently, the interactive effectNike Air Max 2012 Men is to increase the most Nike Shoes Global direct Pu new features as well as the 'shop backyard' on the line. Pu new function in the background Pu Taobao on-line in September 2012, responsible for business Pu Taobao small two told the 'world network operators,' Pu Taobao charges last year to 900,000 users, free users is 500 million. Pu into foster Edition, Standard Edition, expand, Ultimate four versions, of which 1 to 3 diamond drill basic user choose the Standard Edition, the crown above the user selects Ultimate. Although there are four versions, in fact, its back-office functions are basically around the main reception decoration function, are not very different in other ways. According to reports, from product perspective, for the order of several million sellers, Nike Air Max 2012 Pu before three 'pain points.' First of all Pu features are only 'decoration', the seller and no background data as support, navigation bar, hot search Nike Air Max 1 (Womens) keywords are the sellers based on their sales experience to set the boot, you can not really drive store traffic and transactions. Secondly, the decoration privileges too small, because Women Lebron Hyperdunk 2013four kinds Pu very different version of itself, and the background for the decoration there is a certain degree of permissions, the seller in time to decorate his shop, and not a lot of free, personalized difficult to New Nike Air Max 2015 Women highlight. Moreover, since the single shop diagnosis, SNS and other aspects of back-office functions of the seller due to strong demand but rather a bit stretched. In general, weak operational capacity of small sellers need more accurate service, the crown above the big sellers are more intense desire for personalization. For these pain points, Taobao business start new business Pu function. More reflected in increased functionality and personalizationNike Air Max Thea Print Men rules coexist. It has Cheap Nike Free Outlet all the functions and authority of the original Pu, but will delineate the scope of a rule so that the seller does not affect the buyers are most personalized shopping experience base; and in terms of content, the opening of the custom HTML, CSS, TAE templates renovation permissions more freedom to let Womens Nike Kobe VIII the seller to highlight personalized shop; introducing recommendation algorithm, support application store market, shops SNS, store diagnostic information and other background data also allows some of the operational capacity of the weaker sellers increase sales capacity. After the existing functional, business unit will be launched late material centers, cloud disk and more utility. New Pu more attention to enhance the ability of sellers overall store operations. On the operations side, Pu will focus on supporting a drill or less sellers and sellers with disabilities. It can be said, Pu transformation is the first step seller backstage integration solutions, also late to be the basis for the other modules. Shop Backyard: recapture SNS traffic? In fact, the change Pu new features should be considered 'carnival shop,' the opening, that is, from November 26, the new Pu, the release of new templates allow sellers to experience the change Pu new features. Then, in the week beginning December 4, Taobao businessmen held business sellers sun shop, shop sellers peer [censurado]essment activities, the purpose is to allow the seller to have a deeper between interaction and communication. And then in the shop backyard 'Double Twelve' during the line, it Nike Running is to strengthen the interaction between buyers and sellers. Shop backyard is a module based on the new Pu founded 2012, SNS can be integrated into one. Taobao shop in millions of them, in addition to interactive occasions gangs, community, etc. Basically, the seller no specific interaction with the buyers of their own environment. How to interact in the shop, the seller back office solutions integrated in the important part. Now, the shop backyard implanted Nike Air Max SNS, to attract the missing original store interactive traffic. In the backyard of new on-line shop, the seller in addition to display their products, but also publish a tabloid and a variety of interactive activities, somewhat similar to watercress group sponsored events. For the buyer, the seller's shop visit backyard, you can ask and sun single share. It can also be seen from the filing requirements backyard shop, with Sina Weibo, Douban station, shops and other official gang better able to get eligible.